We are looking for a dedicated and visionary Digital GTM Transformation Lead to lead the implementation of a visual merchandising tool (virtualretail.io), ensuring seamless integration into our Go-to-Market (GTM) ecosystem. This role is pivotal in building, enhancing and rolling out key assortment visualization capabilities, implementing a dedicated digital platform and continuously improving the tool to support our evolving GTM engine. Ultimately this role will be key to increase visibility, accuracy, and consistency in decision-making across different design, merchandising, visual merchandising, sales, marketing and retail activities

Your Mission

• Lead the implementation and continuous usage and evolution of our visual merchandising platform across the organization, from requirements gathering to rollout and seasonal improvements
• Align the tool’s capabilities with business objectives and the needs of merchandising, visual merchandising, sales, retail, and marketing teams
• Drive the development of virtual environments (virtual stores, showrooms) in the platform through the use of 3D assets for store layouts, fixtures, and assortment visualization
• Ensure smooth integration with existing systems, workflows, and data sources.Drive change management and adoption across design, merchandising, visual merchandising, sales, marketing and retail teams
• Collaborate with engineering, IT, and external vendors to ensure seamless integration and ongoing enhancements
• Work closely with global and regional merchandising, commercial, planning, and technology teams to align processes and capabilities
• Conduct user testing, gather feedback, and facilitate training sessions to drive adoption. Provide hands-on support during physical sessions involving the tool setup and usage
• Establish KPIs and monitor the tool’s impact on omnichannel alignment, decision-making efficiency, and commercial outcomes

Your story

• Experience: You have 5+ years experience in digital transformation, ideally within visual merchandising, or retail tech solutions. Experience in the sports or fashion industries is a plus but not required
• 3D Fluency: You are familiar with 3D tools and workflows (e.g. SketchUp or similar design software). Ability to create or edit store layouts and fixtures independently is a strong plus
• Virtual Reality & Technical Setup: You have experience with Virtual Reality tools or environments. Comfort working with AV equipment and VR software is a plus
• Technical fluency: You have a strong understanding of data structures, system integrations, and software implementation processes
• Project management skills: You have a proven ability to manage complex implementations involving multiple stakeholders and a varied set of requirements
• Stakeholder management: You have excellent collaboration skills across business teams, engineering, and external partners
• Analytical mindset: You have the capability to translate business challenges into actionable product requirements and data-driven insights
• Change management experience: You are experienced in driving adoption and behavior change across large, decentralized organizations

The Digital GTM Transformation team is part of the Commercial Operations organization at On. We lead programs that improve and scale our go-to-market (GTM) processes through the implementation and use of digital tools. Our focus is on making GTM teams and operations more efficient, connected, and future-ready. We work closely with teams across Commercial Operations, Commercial Strategy, Product and Technology

Just by the banks of the Limmat you’ll find our largest global hub in Zürich West – On Labs – where you can hike up 12 floors through our custom-built spiral trail

What we offer

• On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose
• On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination
• Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things

Ready to dig into the details?This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum

Are we a good fit?We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you?No matter the outcome, we’ll give you meaningful feedback

You'll start by submitting your application to a specific role