In short

• PAD is one of the two key pillars of On’s brand — Performance All Day — where our performance heritage meets culture. It’s how we explore lifestyle through the lens of movement, redefining what performance means beyond sport. PAD connects our innovation in design, materials, and function to the worlds of fashion, art, and contemporary culture
• As Head of Brand Creative, PAD, you’ll define and direct the creative language of this space — shaping how On shows up in lifestyle, how we move into culture, and how we express performance in everyday life. You’ll bring imagination and intention together, crafting narratives that feel as authentic on the street as they do in sport, across our campaigns and brand initiatives
• Define the creative vision for PAD — establishing a visual and verbal language that expresses On’s evolution into a premium, culture-led performance brand
• Lead multidisciplinary creative teams across fashion, lifestyle, and brand moments — producing work that captures the pulse of contemporary culture
• Collaborate closely with strategy and product, translating insight and intent into creative platforms that resonate across fashion, art, and movement communities
• Direct high-impact campaigns and collaborations, partnering with globally relevant talent, designers, and cultural voices
• Champion creative excellence across every touchpoint — from imagery and film to retail, collaborations, and digital experiences
• Shape the next era of the brand, ensuring PAD stands as a cultural signal, not just a subline
• Inspire and lead with clarity, curiosity, and conviction, nurturing creative ambition across the studio

Your story

• You are a creative visionary rooted in fashion, design, and culture, fluent in how aesthetics and meaning drive brand desire
• You bring 10+ years of experience leading creative at the intersection of fashion, lifestyle, and culture — ideally within global premium or luxury brands
• You’ve shaped campaigns and creative systems that shift perception, blending conceptual depth with strategic clarity
• You think beyond category — exploring architecture, art, and sound as part of brand expression
• You are both storyteller and system builder, balancing creative vision with attention to craft
• You move fluidly between concept, direction, and leadership — from ideation rooms to sets to executive presentations
• You lead with empathy and precision, building environments where creativity thrives and boundaries are redefined

The On Creative Studio is the heartbeat of the brand — a global collective of thinkers, makers, and dreamers redefining performance for a new era.Within it, PAD is our most expressive space: the bridge between sport and culture, where creative experimentation meets commercial ambition. It’s a laboratory for ideas that move — from core PAD franchises like the Cloud, to lifestyle expressions born from performance sports such as tennis, to partnership-led stories that shape how the world sees On.You’ll work alongside some of the most forward-thinking designers, strategists, and storytellers — shaping not just how PAD looks, but what it means

Just by the banks of the Limmat you’ll find our largest global hub in Zürich West – On Labs – where you can hike up 12 floors through our custom-built spiral trail

Senior Director of Brand Studio

• I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow
• On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose
• On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination
• Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things

Ready to dig into the details?This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum

Are we a good fit?We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you?No matter the outcome, we’ll give you meaningful feedback

You'll start by submitting your application to a specific role