We are looking for an innovative and result-driven Marketing Manager to lead marketing initiatives that strengthen our agency network, enhance brand presence, and support business growth
The ideal candidate will plan and execute marketing strategies to attract new life agents & financial advisors, support existing intermediaries, and promote our insurance products effectively across multiple channels
The role requires a balance of strategic thinking, creativity, and hands-on execution – ideal for someone passionate about driving measurable results in the insurance industry
Key Responsibilities
Develop and execute marketing campaigns, design sales and promotion to support agent recruitment and retention
Plan and coordinate with branches to design marketing initiatives to attract new prospects
Manage annual marketing calendar including campaigns, events and recognition programs
Ensure consistent communication across all marketing channels
Provide marketing tools, content and resources to help branches and agents increase productivity
Organize/present marketing training or sharing session to enhance agent’s marketing skills
Track and analyze campaign results, market trends and agent engagement performance
Qualifications
Minimum 5- 8 years of marketing experience, preferably in insurance or life insurance industries
Proven experience in campaign planning, event management and marketing
Knowledge of insurance distribution channels and agency operation is an advantage
Fluent in English and Bahasa Malaysia; Mandarin/Cantonese is an advantage
Strong communication and presentation skills, proficiency in MS office, Canva and digital marketing tools
Ability to multitask and manage timelines effectively, team player with leadership qualities and result oriental attitude
At Zurich, we like to think outside the box and challenge the status quo. We take an optimistic approach by focusing on the positives and constantly asking What can go right?